Liam is an experienced marketing and growth leader, leading global and regional teams across multiple geographies and industries. In his current role, Liam leads the Health, Beauty and Luxury team at Meta APAC. The team he leads advises CMOs, business leaders, and agencies for some of the largest and most influential Global brands across the region on how best to use mobile advertising and commerce solutions to accelerate growth. Liam has been with Meta for close to 8 years, with his career journey taking him to New York, London and now Singapore. Prior to Meta Liam held marketing and digital positions at Reckitt Benckiser (RB) across UK, Europe and US. Liam is a council member of the IAB South East Asia.