I started off my first journey of suffering after I chose\u00a0to blog about Football back in 2012. I was neither aware of the\u00a0huge competition\u00a0in this sports niche nor\u00a0a big fan of Football. To be honest, I didn\u2019t know\u00a0competitive analysis\u00a0at that time. After a month or so I realised that it isn\u2019t an easy hobby to adopt. (I didn\u2019t know anything except studying.) I started questioning myself. Why is it difficult\u00a0to get good traffic for my blog? What is the thing I am missing and if I cannot do it, how others are too good at it? Yes, I started the\u00a0competitive analysis\u00a0in my subconscious where I was totally unaware of it. Challenging yourself, wondering about things and searching over the Internet is the beginning of practical learnings. And we all know, Nothing is impossible to a willing heart. \u2013\u00a0John Heywood All those queries and brainstorming led me to know about my competitors, their strength, and of course their weakness. A new journey started since then. This is where\u00a0competitive analysis\u00a0starts. It basically starts from knowing your domain, doing a market research, finding your competitors, analyzing their strengths and weakness in order to find opportunities for business venture or idea. This is the 21st century, right. It is no more a difficult task to perform a good\u00a0competitor\u2019s strengths and weaknesses analysis\u00a0and\u00a0make a good feasibility report. Some paid tools do it in minutes, all you need to do is just sign up! Entrepreneurs are neither fortune teller nor risk taker. They are risk analyzers. And, they measure the risk by performing a lot of\u00a0competitive analysis and risk managing strategies. And, lastly, they are not afraid of failure. How will your business compete in this small global village? If you ask entrepreneurs, they wouldn\u2019t be interested in answering until they have done some good research and have the knowledge and information about the market of your business. How To Perform The Competitive Analysis? Although, we already\u00a0discussed that we start the competitive analysis from knowing our own idea and opportunities but let\u2019s know what great leaders and writers say about it. David A. Aaker\u00a0(a specialist in brand strategy\u00a0& marketing) in his book,\u00a0Developing Business Strategies\u00a0suggested to concentrate our efforts in these four major areas \u2026 \tMarket Research(Reasons for Success and Failures of Firms in your niche.) \tPrimary customer motivators and their business model. \t Major component costs and maintenance \tIndustry mobility barriers and new opportunities. So, this is all we have in the making of unbeatable brand strategies and some great success stories as well. How are you performing your SWOT analysis? Hope you have learned\u00a0today\u00a0how to do a competitive analysis and the advantages of competitor analysis. Do you have anything to add to this story? Do let us know in the comments!