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Akash Dutta

Inc42 Staff

Akash Dutta is a tech journalist, particularly interested in how technology affects consumer behaviour. When he isn't writing, you can find him volunteering at an NGO, critiquing a movie or reading non-fiction.

Most Read

How India’s D2C Fashion Brands Are Building Scalable Business Models To Capture A $43 Bn Market Opportunity

How India’s D2C Fashion Brands Are Building Scalable Business Models To Capture ...

Compared to any other consumer-facing sector, the fashion…
The D2C Marketing Mantra: How ‘Woke’ Strategies Are Driving Growth For Women-Focussed D2C Brands

The D2C Marketing Mantra: How ‘Woke’ Strategies Are Driving Growth For Women-Foc...

A few years ago, laundry detergent and fabric…
How Indian D2C Brands Are Optimising Logistics To Reduce Costs And Grow In A Competitive Market

How Indian D2C Brands Are Optimising Logistics To Reduce Costs And Grow In A Com...

In the past decade, the rising consumer preference…
Will Social Media Give D2C Brands A Fighting Chance To Compete With Global Giants?

D2C Brands Bank On Social Media Savvy To Catch Up With Big Retail

A CRED advertisement showing former India cricketer Rahul Dravid getting angry —…
How This Smartwatch Startup Is Tapping Into A $226 Mn Smartwatch Market With Feature-Heavy Products And Affordable Pricing

D2C Startup WatchOut Wearables Banks On Affordability To Take On Giants In The S...

Watches can tell the time, but smartwatches tell us a lot more,…
How Earphone D2C Brand LoopAudio Is Competing With boAt, Noise & Co By Choosing Function Over Form

How Earphone D2C Brand LoopAudio Is Competing With boAt, Noise & Co By Choosing ...

The year: 2016. The day: September 7. Apple, the iconic tech company,…
How Durmeric’s Ayurvedic Tweaks Help People Access The Goodness Of Nature With Zero Hassles

How D2C Startup Durmeric Is Innovating To Carve A Niche In INR 71K Cr Ayurvedic ...

Ayurveda, the ancient Indian science of health and well-being practised for more…
How Bebe Burp Is Offering An Alternative To Commercial Baby Foods With Its Preservative-Free Solution

D2C Startup Bebe Burp Looks To Make A Dent In The $32 Bn Baby Food Market With A...

When Shruti and Bharat Tibrewal had their first baby, the couple started…
How To Build A Growth Flywheel Using A Multi-Monetisation Model

How To Build A Growth Flywheel Using A Multi-Monetisation Model

A business is a repeatable process that makes money. Everything else is…
How To Become An Aatmanirbhar Product Manager, Explains Netcore’s Kedar Parikh

How To Become An Aatmanirbhar Product Manager, Explains Netcore’s Kedar Parikh

Product managers (PMs) are popularly known as the ‘CEO of the product’,…
Designing Products That People Love: Sruthi Sivakumar On The Keys To Emotional Design Success

Designing Products That People Love: Sruthi Sivakumar On The Keys To Emotional D...

“Design is really an act of communication, which means having a deep…
The Makers Summit 2021: Master The Art Of Expressing Through Design

The Makers Summit 2021: Master The Art Of Expressing Through Design

Out of all the elements in the creation of a product, designing…