Kickstarting a startup is easy, but the challenging bit is to scale it and turn it into a profitable enterprise. Moreover focussing only on scaling the startup is not enough, one needs to make sure that the growth is on a steady curve.\r\n\r\nSuccessful startups have to keep up with the changing wants and needs of customers on a regular basis. A lot of them are now leveraging technology to scale out and target their potential customers using an effective and time saving approach.\r\n\r\nTechnology can be used in many creative ways whether it is in improving one\u2019s customer service department or to improve your business communication strategies. Here are 5 quick ways you can use technology to scale your business in a competitive environment:\r\nGet On The Cloud\r\nCloud based systems allow business to communicate and share information from any given place at any given time. It allows companies to have constant access to information helping entrepreneurs run their business from any location even when they are not in office.\r\n\r\nIt also eliminates the need of investing in expensive servers to store the multitude of data which might be important.\r\nInvest in Building Relationships\r\nCommunicating with a client is extremely important and can make or break your deals. Knowing your customer and targeting the right clients can help a business generate more revenue in a timely and cost effective manner.\r\n\r\nThe most ideal would be to deploy a CRM platform (preferably one that is cloud based) that comes integrated with Relationship Building intelligence for companies,enabling them to connect with their prospective clients in a better way. Tracking a potential customer's likes, dislikes, buying preferences and collates the data and shares it with the sales representatives of your company. This data helps companies to target the right customers efficiently which in turn generates more revenue.\r\nAutomate Your Sales & Marketing\r\nAutomation simplifies your business workflow. You can automate variousspecific business tasks, be it transactions or sales management. Whether you have a small scale business or you have an enterprise offering hundreds of products, sales automation can help eliminate time consuming tasks and make the selling process more efficient.\r\n\r\nAn automated business software eliminates the tedious and repetitive manual tasks of sales professionals leaving them free to do what they do best- sell the company offerings!\r\nBe Social\r\nIf you have a Facebook profile so should your company! Having a strong presence on social media and sharing creative exclusive content (interviews or guest articles like this one) is key to market your business in the right way. Similarly expand your presence on all other social channels, focussing more on one or two depending basis your business nature.\r\n\r\nInvesting in your company\u2019s social presence will help you make your business reachable to the right people.\r\nCreate a Strong Internal System\r\nLast but not the least, no technology can help you if you do not have a strong key management or an internal system in place. Bringing in the right talent and establishing a strong internal system right from the start will help you be prepared for when the business grows and you do not have the time to supervise every little detail of the company.\r\n\r\nWith technology evolving at a fast rate, as a business owner, it is your responsibility to match the pace of the two. Doing so will only bring in more benefits and better results for your company. Although, not all of us are as tech savvy, but then the development in the UI space is so strong that all user- product barriers are almost eliminated, making it extremely easy for user adoption.