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TO THE NEW Won The Bid Over Companies Such as TCS, KPMG, EY, & Silver Touch
When the Startup India Virtual Hub launched on June 19, 2017, it provided more impetus to PM Narendra Modi’s ambitious Startup Indian Action Plan. While the government received all the applause, there lies a team which developed this platform right from the scratch – digital technology firm TO THE NEW.“TO THE NEW won the contract for the project from such prominent names as TCS, KPMG, E&Y, and Silver Touch. Since the commencement of the development of Startup India Hub portal in January 2017, the TO THE NEW team has been very responsive to project needs and met our expectations in delivering the project in stipulated time.”“We have used multiple technologies and integrations in building the Startup India Virtual Hub. The platform has been built on an open API interface with support from AWS, Adobe E, Java, chatbot, and social media integrations. Also, we have done an integration with the MyGov API for a one-time sign on. And if you look at it from the technology perspective, the Startup India Virtual Hub doesn’t look like a usual government portal. The entire design and structure has been created by us and the content is jointly managed with the Invest India team.”“The brief given to us was to build Startup India Hub as a very engaging platform. It should allow a lot of conversations be akin to the ‘LinkedIn’ for the startup community of India. This was a very ambitious goal.”“Going forward, the Startup India Virtual Hub aims to be the one-stop-shop for stakeholders of the startup ecosystem in India and the globe, to interact and engage in a dynamic online environment and facilitate the growth and development of the Indian startup ecosystem,” Aditya adds.“When we started in 2008, Indians at that time were not keen on investing in the technology part of the business. The roots of TO THE NEW were, thus, into product engineering; to come up with innovative solutions majorly for Silicon Valley companies. However, with the consolidation in 2015, we added capabilities around digital marketing, and data analytics and the whole offering became rounded. This further allowed us to rope in the Indian market as a primary entity and emerge as a digital transformation player.”
