Exclusive: Festive Sale & Cricket Mania Skyrocket ONDC Order Volume To 12 Lakh During Diwali Week

Exclusive: Festive Sale & Cricket Mania Skyrocket ONDC Order Volume To 12 Lakh During Diwali Week

SUMMARY

The orders were placed across 600 Indian cities during the Diwali week, covering verticals ranging from F&B, grocery, electronics, and fashion to home & kitchen, mobility, and health & wellness

On Sunday (October 8), ONDC hit a record daily transaction peak of 53,000 retail orders per day

The transaction growth seen during the festive season was likely on the back of incentives that the network offered to buyer-side applications like Paytm, Pincode, Magicpin, and Ola

Cashing in on the festive fervour, the government-backed Open Network for Digital Commerce (ONDC) registered a record 12 Lakh transactions between November 6 and November 13, according to the ONDC data accessed by Inc42.“The increasing trend of festive shopping moving online has pushed customers to look for the best deals across various platforms and apps. With ONDC Network, consumers now have one more alternative that goes beyond the traditional ecommerce apps. Our record transactions indicate a changing consumer behaviour wherein shoppers are eager to explore options to secure the best deals and discounts,” T Koshy, MD & CEO, ONDC told Inc42 in an emailed statement.A rebound in retail consumption, record monthly digital transactions and easing inflation have overall provided tailwinds to the ecommerce sector in India after the Covid-19 pandemic.

Earlier this year, ONDC highlighted that it was aiming at 1 Lakh daily transactions. Going by the festive season statistics, the network may have very well achieved this target. The ongoing Cricket World Cup, too, seems to have fuelled the network’s transaction growth. 

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