Aditya Birla’s TMRW Invests INR 200 Cr In D2C Startup Bewakoof

Aditya Birla’s TMRW Invests INR 200 Cr In D2C Startup Bewakoof

SUMMARY

The investment will help Bewakoof leverage capabilities and grow its leadership position in the D2C space

The startup will use the incoming funds for brand building and expanding into teens and kidswear categories in the next two years

The development comes a few days after Aditya Birla Group shared that it is backing eight digital-first lifestyle brands in India

Aditya Birla Group’s house of brands business TMRW has invested INR 200 Cr in the D2C startup Bewakoof. 

The investment will help Bewakoof leverage capabilities and grow its leadership position in the D2C space. The startup will use the incoming funds for brand building and expanding into teens and kidswear categories in the next two years.

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