Logistics Firm Pickrr Rolls Out Fastrr For Frictionless Checkout Experience

SUMMARY

Fastrr is a one-click checkout solution that shrinks the entire checkout process to less than 20 seconds, Pickrr claims

Powered by AI/ML, Fastrr uses over 100 data points and more than 100 Mn data sets across customer’s purchase history, source and delivery addresses, and more

The new tool leverages Pickrr Predict to reduce RTOs and mitigate business risks

The Covid-19 pandemic has transformed consumer behaviour and buying trends for good, giving rise to online shopping as never before and pushing the ecommerce industry towards a high growth trajectory. An Inc42 report has revealed that the industry is expected to capture 11.4% of the total Indian retail market to reach $200 Bn by 2026. “With Fastrr, a shopper can complete the entire checkout in less than 20 seconds by getting the auto-address populated and seeing the EDD and multiple payment options. It saves them the hassle of filling long forms and elevates their shopping experience,” Mangla added.“Today, a shopper is looking for an easy one-click checkout. We want to democratise this experience across all brands irrespective of the size of their business,” said Mangla. Pickrr

The structural shift has provided further impetus to India’s D2C (direct-to-consumer) rush and redefined customers’ online journey, right from product discovery to buying, order fulfilment and shipping. Customers today look for industry best practices and value-added services similar to what global ecommerce giants offer. A slight deviation from standard norms or unorganised, chaotic processes can quickly drive the shoppers away. They also get distracted while visiting and revisiting websites, product hunting or making multiple product comparisons. The outcome: majority of e-shoppers tend to abandon their shopping carts without completing their transactions. Logistics2015GurugramAnkit Kaushik +2$16.0 MnLogistics2015GurugramAnkit Kaushik +2$16.0 Mn