The move is aimed at countering Amazon which has its own private label
Talks are said to be in an advanced stage with Nokia and Motorola
Flipkart could launch a TV as soon as next year
India’s largest ecommerce brand Flipkart is reportedly in talks with international original equipment manufacturers (OEMs) to collaborate on manufacturing electronic appliances and products for the Indian market. The company is looking to collaborate with Sansui, Nokia and Motorola, to manufacture Smart TVs, which will expand Flipkart’s MarQ brand of electronics and home appliances
While Amazon runs a private label called Amazon Basics to offer electronic products to Indian consumers, Flipkart has launched TVs, washing machines and audio accessories under its MarQ brand. According to a report in Business Standard, the ecommerce company is now in talks with three companies since the last six to eight months.