Swiggy Launched Its Private Label Cloud Kitchen 'The Bowl Company' In January 2017, 2 Months Before Zomato
Earlier this week, quoting anonymous sources a report stated that Swiggy is in the process of building a new cloud kitchen vertical. In a push against Zomato, the food delivery startup is also looking to recruit a CEO for its new vertical.
Swiggy’s arch nemesis Zomato expressed its intentions to set up its first cloud kitchen in November 2016 in Delhi as part of the pilot phase of its new project – Zomato Infrastructure Services. In March 2017 the dream actually came to life and Zomato set up its first Cloud Kitchen in Dwarka.