Bhavin Turakhia To Disrupt Corporate Meal Voucher Business Via His New Venture

Directi has announced launch of Zeta, a mobile-based meal voucher platform. The Directi Group is a conglomerate of tech companies operating across India, USA, China, Dubai and Europe with current revenues upto $200 Mn.

The Zeta app will provide HR Managers an instant one-click distribution platform of digitised meal coupons to employees across cities. Employees will receive these meal vouchers on their smartphones and use them instantly.

With Zeta, HR Managers can easily distribute vouchers digitally to employees, thus eliminates the problem of storage of vouchers until employees have collected them. The vouchers will also be available to employees on their smartphones, thus they do not have to carry bulky booklets or worry about vouchers being damaged or stolen. The Zeta app ensures the vouchers are tamper-proof and fully secure.

The app also has a location-sensitive merchant directory that helps users locate outlets in the vicinity.

Speaking on the development, Bhavin Turakhia, CEO & co-founder of Zeta said, “The meal voucher market today is worth about INR 4,000 Cr. with approximately 1 Mn employees using meal vouchers in some form or the other. The potential market size is estimated at over 10 Mn users. However, given the cumbersome distribution process, many corporates and employees shy away from this benefit. We genuinely think Zeta can make this process 10x better than any current practice.”

These Vouchers can be used across any outlet for purchasing food and non-alcoholic beverages, irrespective of whether the outlet is a Zeta affiliated partner or not. These vouchers are a tax saving instrument as they are fully compliant with Income Tax and RBI laws as prescribed under the new RBI norms updated in December 2014.

The Zeta app is supported on Android, Windows and iOS platforms currently.

Zeta is co-founded by Bhavin Turakhia, and Ramki Gaddipati.