Online Fashion Styling Platform, StyleCracker, Grabs $1 Mn

Online Fashion Styling Platform, StyleCracker, Grabs $1 Mn

Mumbai-based StyleCracker, an online fashion styling platform that offers personalised fashion experience has nabbed $1 Mn (about INR 6 Cr.) in the first round of funding from four high net worth individuals.

Founded in 2013 by Dhimaan Shah and Archana Walavalkar, StyleCracker is a styling platform for people who wish to get styled by country’s reputed and renowned designers in the fashion industry.

It has more than 1000 brands and allows users to read customers’ experiences and ratings; based on reviews, customers can choose to opt for the service. Besides, the portal also has a ‘Buy Now’ feature that allows to shop recommended products instantly, at a click of a button.

The startup will use the funds on technology development and expansion to global markets.

How it works:

  • StyleCracker uses intelligent user data to offer users a personalised styling recommendations through live chats with the help of a team of stylists.
  • Users can also build their own StyleCracker profile and fill it in a wish-list with products as well as choose their favourite celebrity.
  • StyleCracker then provides users  with customized recommendations, based on the body type, personal style and budget preferences.

As per the company, in last two years it has registered about 1,00,000 users on its platform and is aiming to cross 2 million users in the next 1 year.

According to Shah, StyleCracker is working with 200 brands, of which 50 are paying brands. The company is targeting a gross merchandise value (GMV) of INR 35 Cr. by March 2016.

To stand out in the fashion industry, Bangalore-based fashion retailer, Voonik acqui-hired Trialkart recently, a startup that gives a virtual dressing room experience to users for an undisclosed amount.

20Dresses is another exclusive members-only platform that sets up a personal stylist for its users as well as offers a personal showroom filled with trendiest fashion products.

Tiger Global backed Roposo also lets users discover trending fashion products that match their taste from anywhere on the web.

As per a research by Morgan Stanley, India’s online retail market is expected to cross $100 Bn mark by 2020 with fashion expected to account for about 30% of the total market. With these figures soaring high, every fashion brand is trying to impact consumer’s brain with varied strategies.


Welcome to Flash Feed, your essential source for breaking news and innovation from around the web – bite-sized and updated all day.


You have reached your limit of free stories
Become An Inc42 Plus Member

Become a Startup Insider in 2024 with Inc42 Plus. Join our exclusive community of 10,000+ founders, investors & operators and stay ahead in India’s startup & business economy.

2 YEAR PLAN
₹19999
₹7999
₹333/Month
Unlock 60% OFF
Cancel Anytime
1 YEAR PLAN
₹9999
₹4999
₹416/Month
Unlock 50% OFF
Cancel Anytime
Already A Member?
Discover Startups & Business Models

Unleash your potential by exploring unlimited articles, trackers, and playbooks. Identify the hottest startup deals, supercharge your innovation projects, and stay updated with expert curation.

Online Fashion Styling Platform, StyleCracker, Grabs $1 Mn-Inc42 Media
How-To’s on Starting & Scaling Up

Empower yourself with comprehensive playbooks, expert analysis, and invaluable insights. Learn to validate ideas, acquire customers, secure funding, and navigate the journey to startup success.

Online Fashion Styling Platform, StyleCracker, Grabs $1 Mn-Inc42 Media
Identify Trends & New Markets

Access 75+ in-depth reports on frontier industries. Gain exclusive market intelligence, understand market landscapes, and decode emerging trends to make informed decisions.

Online Fashion Styling Platform, StyleCracker, Grabs $1 Mn-Inc42 Media
Track & Decode the Investment Landscape

Stay ahead with startup and funding trackers. Analyse investment strategies, profile successful investors, and keep track of upcoming funds, accelerators, and more.

Online Fashion Styling Platform, StyleCracker, Grabs $1 Mn-Inc42 Media
Online Fashion Styling Platform, StyleCracker, Grabs $1 Mn-Inc42 Media
You’re in Good company